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Slideshow

10m+ Devices sold | 750M+ Measurements

7 Reasons Why 74% of Americans Are Overweight or Obese¹

Eating less, moving more, doing everything right, and still not sure if any of it is actually working? Here’s what changes if Americans finally have a feedback loop.

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¹Combined overweight (BMI 25.0–29.9) and obesity (BMI ≥30) prevalence among US adults 20+. CDC NCHS, NHANES 2017–2018 (most recent published combined data). 42.5% obesity + 31.1% overweight = 73.6%, reported as ~74%.

As Seen In

Most people trying to lose weight aren't lazy.

They're fighting a system designed to beat them.

Metabolism Fights Back

Every time you eat less, your body slows down to match. The deficit that worked in week one produces half the result by week six. Your plan never had a chance.

Hormones Work Against You

Calorie restriction raises ghrelin - making you hungrier - while lowering leptin, making satisfaction harder to reach. You are not imagining it. It is biology.

Failure Compounds

Every failed attempt reinforces the pattern. You try harder, your body adapts harder, the scale doesn't move, you stop. Then you start again from a worse position.

01

The silence is the problem.

Without a signal that it's working, even the most determined person eventually stops. Not from weakness. From silence.

BodyFit turns invisible momentum into something visible every morning. The data was always missing. Now it isn't.

Daily scale users lose 2x more fat than weekly scale users

*Based on 164,000 Withings users over 90 days. Daily weigh-ins (≥65 of 90 days) averaged 4.8 lbs of fat loss; weekly (8–18 days) averaged 2.1 lbs. Observational; individual results vary.

02

The scale is lying.

Weight fluctuates daily. Measuring it alone is like judging a race by the starting gun.

BodyFit separates muscle gain from fat loss, so every morning shows exactly what's changing. This is the process that makes quitting impossible.

Half of women "stuck" on the scale were actually losing fat. Their scale just didn't show it.

*Based on 115,000 Withings users over 90 days. Among women whose total weight changed less than 1 lb, 53% measured fat loss averaging 2.25 lbs.

03

The missing piece is Data.

Advice without data isn't medicine. It's guessing.

BodyFit generates data so precise the next doctor's appointment becomes a conversation worth having. Walk into your next appointment with data your doctor can use.

1.6 million people share their data with their doctor

* Based on all Withings app users who triggered health report features.

Important: BodyFit is a wellness device, not a medical device. The data is for self-tracking and is not a substitute for clinical measurement, medical advice, or diagnosis.

04

The plan was never built for this.

Every generic programme is built for a fictional average person. A person who does not exist.

BodyFit recalibrates to actual body composition every single morning. For the first time, the plan fits the person.

8 in 10 people who lose weight also lose muscle

*Based on 542,000 Withings users over 90 days. Among users who lost at least 2 lbs of total weight, 82% also lost muscle (averaging 3.55 lbs of muscle loss).

05

The body never stops changing.

Without a map of what's happening inside, every result feels random. And random results drive anyone insane.

BodyFit's full-body map shows exact fat distribution, region by region, updated every morning. Once the inside is visible, the guessing stops.

1 in 3 scale users discover they actually carry more body fat than WHO recommended.

*Based on 766,000 Withings users in their first month. Thresholds applied: 25% for men, 35% for women - commonly referenced statistical thresholds, not WHO standards.

06

Every tool missed one thing.

Every tool tracked the outside. They focus on activity, food, and movement. None of them could see in.

BodyFit focuses on body composition.

1 in 2 Apple Watch users whose weight barely moved lost 3.3 lbs of fat and gained muscle.

*Based on 3,900 Withings+ users over 180 days. Among Apple Watch users whose total weight changed less than 1.5 lbs in their first 90 days, 53% lost an average of 3.66 lbs of fat in the next 90 days, with small muscle gains alongside it.

07

No one had the answer.

No one can say what's working without seeing inside the body. Now something can.

Withings Health Assistant reads your personal data to know what's working for your body. Ask it anything and get answers that actually apply to you - not generic advice pulled from the internet.

Every weigh-in becomes a conversation worth having - with your data, your app, and your doctor.

Users who stayed consistent on weekends lost twice as much fat as those who skipped.

*Based on 1.3 million Withings users over 90 days. Weekend-consistent users (≥18 of 26 weekend days) lost an average of 4.0 lbs of fat; those who skipped weekend weigh-ins lost about 2.0 lbs.

Americans pay a fortune for weight loss

But they're flying blind…

What you're already paying for Typical cost Why it doesn't help
Personal trainer, 2×/week ~$300–$600/mo No objective data to track progress between sessions
Online coaching program ~$100–$300/mo Generic advice, not personalised body data
Premium gym ~$200–$300/mo Access, not answers. Doesn't tell you if it's actually working
Group fitness classes ~$80–$150/mo One-size-fits-all programming — no feedback on your results
Nutrition app or diet plan ~$20–$100/mo No real-time data on your body — just tracking, not insight
Hospital body scan ~$300–$500 per visit Infrequent, expensive, and not built to track daily changes
Nutritionist $120–$250 per visit Limited frequency, no daily data, and limited ongoing feedback
Supplements ~$300–$1,000+/mo Trial and error — not tailored to your actual body's needs
DEXA Scan ~$250–$400 per scan (1–2×/year) Expensive and inconvenient — only a snapshot 1–2 times per year
GLP-1 medication ~$200–$400/mo Expensive, can cause side effects, and doesn't build muscle
Total Estimated Cost ~$17,040 – $32,200/yr If you can't measure it, you can't manage it

The numbers don't lie

And for most Americans, none of it is working.

~55%
Want to lose weight
They're not lazy. They're flying blind.
Gallup Health and Healthcare Survey, November 2024, n=1,001 US adults.
~80%
Regain weight loss within 5 years
Without feedback, the gains don't last.
Hall & Kahan (2018), "Maintenance of Lost Weight and Long-Term Management of Obesity," Medical Clinics of North America. Meta-analysis of 29 long-term weight-loss studies; >50% of lost weight regained within 2 years, >80% regained within 5 years.
~54%
GLP-1 patients quit within a year
Medication without measurement leaves people guessing.
Rodriguez et al., JAMA Network Open, 2025. Real-world study of 125,474 adults: 53.6% of GLP-1 users discontinued therapy within 12 months.
~88%
Are not metabolically healthy
Most have no way to track it at home. Now they do.
Araújo, Cai & Stevens (2019), "Prevalence of Optimal Metabolic Health in American Adults," Metabolic Syndrome and Related Disorders. NHANES data 2009–2016: only 12.2% of US adults meet all five criteria for optimal metabolic health; 87.8% have at least one feature of poor metabolic health (reported as ~88%).

The problem is not them. The problem is not their plan.

The problem is that every tool used could only see the outside of their body.

Slideshow

INTRODUCING

BodyFit

Reads more than your feet. The smart scale that finally tells you what's actually changing inside.

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REAL USERS, REAL RESULTS

What 66,875 Withings users achieved in 6 months.

88%

Lost > 1% of fat*

94%

Gained > 1% of muscle*

80%

Lost > 2 pounds*

750+

Real measurements*

* Based on 66,875 Withings users who weighed in daily over 6 months. Individual results vary; outcomes depend on diet, activity, baseline composition, and overall health.

The science behind your success

Most scales measure one thing: how hard gravity is pulling on you. BodyFit measures 40+ signals across your entire body - arms, legs, and torso separately - and turns them into a single honest picture of what's actually changing.

99% Dexa Correlation*

Validated against the imaging standard used in clinical research.

Whole body analysis

Arms, legs, and torso measured separately. Because where matters as much as how much.

20-second Scan

Step on. Hold the handle. Done.

300+ Patents

Fifteen years of medical engineering in your bathroom.

Automatic Syncing

No phone needed during the scan.

*Internal comparative study between Withings BodyFit measurements and DEXA scan results. 99% correlation observed on fat mass results. Individual results may vary. BodyFit is not a medical device for diagnostic purposes.

Health intelligence that goes deeper

BodyFit doesn't just read your body. It tells you what to do next.

Metabolic Health Score

BMI, lean mass, visceral fat, and skeletal mass in a single honest signal.

Cardiovascular metrics

Your vascular age and standing heart rate, every morning, no wearable needed.

Built for GLP-1 users

Tracks the metrics that matter most on medication-assisted weight loss.

Body Profile

Goes beyond BMI to show what your body is truly made of.

Your body changes every day. Now your data does too.

Share your data with your doctor

Every weigh-in automatically generates a body composition report you can bring to your next appointment - fat mass, muscle mass, visceral fat, Vascular Age, and cardiovascular indicators, tracked daily. Not a screenshot. Not a number you typed into Notes. A complete report, from a device used by over 1 million people who actively share their data with their healthcare providers.*

Walk in with months of body composition data. Walk out with a conversation grounded in what's actually been happening - instead of a best guess based on how you felt in the waiting room.

1.6 million Withings users already share their data with their healthcare provider

*Based on all Withings app users who triggered the in-app health report feature. BodyFit data is for self-tracking and is not a substitute for clinical examination, laboratory tests, or medical advice.

BodyFit vs. Other scales

Most scales tell you one number. That number doesn't tell you if you're losing fat or muscle, whether your cardiovascular signals are changing, or whether anything you're doing is actually working. BodyFit does all of that. Before breakfast.

Feature BodyFit Budget scale Mid-range scale
Reads your whole body No — feet only No — feet only
Separates fat from muscle Unreliable Partial
99% correlation with DEXA scan No No
Cardiovascular metrics No No
Daily health scores No No
Your doctor can access it No No
Withings Health Assistant No No
Licensed dietitian session included No No
Connects to Apple Health and MyFitnessPal No Sometimes
GLP-1 programme support No No
HSA/FSA Eligible No No
15 years of research with 750M+ measurements None None

*Comparison based on representative scales in each price tier as of May 2026. Features vary by model.

For the first time, you have data worth tracking.

And someone to help you make sense of it.

Us vs. The Competition

Yes, you've probably seen our competitor's ads - here's why we're better.

Feature Withings Hume Health
Frequencies 13 frequencies up to 800 kHz 3 frequencies
Scan time 20 seconds ~60 seconds
Tissue depth Measures 3 tissue depths Measures 1 tissue depth
Accuracy 99% correlation 96% correlation
Sync WiFi sync + Bluetooth Bluetooth only
Cardiovascular metrics Included Not included
Health scores 3 composite scores Not included
Athlete mode Included Not included
GLP-1 tracking Included Not included
Clinical heritage 1M+ patients data shared with doctors No published clinical track record

*Specifications compared against a leading competitor connected scale, based on publicly available product information as of May 2026. Manufacturer name omitted; features and specifications may change.

OUR STORY

Backed by 15 Years of Trust

Most health technology companies are built by investors looking for an exit. Withings was built by an engineer who couldn't stop caring about the problem.

In 2009, Eric Carreel built the world's first connected scale.

He saw a device that hadn't changed in a hundred years - step on, get a number, step off - and decided that wasn't good enough.

So he built something better. And in doing so, invented the entire category.

In 2016, Nokia bought the company.

In 2018, Eric bought it back.

Not because it was a smart financial decision. Because the work wasn't finished. Because ten million devices in real homes, and over a million people who actively share their data with healthcare providers, deserved a company still run by someone who cared what happened to them.

BodyFit is the most personal product he's ever built. Designed for the people deserving to see what's actually changing. That's who this was always for.

Eric Carreel, founder of Withings

REAL REVIEWS

Real Customer Stories

*Individual stories. Outcomes are not typical and depend on personal factors including diet, activity, baseline health, and other variables.

Withings+

Save Up to $1,000 a Year

And track your progress alongside expert support

Feature Without Withings+ With Withings+
Cardiologist review $250–$500 per visit 4 free digital reviews / year
Dietitian consultation $100–$200 per visit 1 free video consultation
Sleep assessment $150–$300 per visit 1 free consultation + apnea test
24/7 Health Assistant Unlimited, trained on your data
Annual savings Up to $1,000
90-day fat loss 4.65lbs* avg 5.60lbs* avg

Withings+ members get the expert support most people pay thousands for: a cardiologist, a dietitian, a sleep specialist, and a 24/7 Health Assistant trained on your data. All for $9.95/month.

* Cost ranges reflect average out-of-pocket pricing in the United States for uninsured patients. Sources: CMS Medicare Physician Fee Schedule (CY 2026, CPT 99204–99205) for cardiology consultations; Academy of Nutrition and Dietetics for dietitian fees; Sleep Foundation (2024) for sleep specialist consultations. Annual savings derived from one of each service per year at the upper end of each range. Actual costs vary by region, provider, and insurance coverage.

READY?

Transform your health.

Choose the way that works best for you.

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  • Licensed dietitian session
  • Health Assistant included
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What customers say about withings

Live healthier,
just simply.

87% of Withings users confirm that our products have actively improved their well-being and lifestyle.

Live healthier,
just simply.

87% of Withings users confirm that our products have actively improved their well-being and lifestyle.

Any last questions?

When will I receive my product?

BodyFit ships free to addresses within the United States. Standard delivery typically takes 3-5 business days after your order is confirmed, though exact timing may vary depending on your location and current order volume. You can check your order status at any time at this link.

How long does it typically take to see results?

Everyone's body responds differently, and individual results will vary based on factors like your starting point, lifestyle, and goals. That said, most people begin to notice measurable changes in body composition - such as shifts in fat mass, muscle mass, or weight - within a few weeks of consistent tracking combined with healthy habits. BodyFit's 6-zone segmental analysis gives you a precise, ongoing picture of how your body is changing over time, so you can spot progress that a standard scale would miss. Note: BodyFit is not a medical device and this does not constitute medical advice.

How can I share my data with my doctor?

The Withings app lets you generate and download a tailored health report PDF that you can share directly with your healthcare provider. You're always in control of your data - you can select a specific time frame of data to share with your healthcare provider, and you decide which third-party apps, if any, can access your information. Note: Withings does not provide medical advice. Consult a qualified healthcare professional regarding your health data.

How do I sign up for my free nutritionist session?

Withings has partnered with Fay, a network of registered dietitians, to bring personalized nutrition guidance directly into the Withings app. All Withings+ premium members receive their first appointment with a Fay registered dietitian completely free. To redeem, simply open the 'Share' section of the Withings app. This offer is available to US customers only and is subject to Fay's terms and conditions.

What apps does BodyFit integrate with?

The Withings app integrates seamlessly with a range of leading health and fitness platforms, including Apple Health, MyFitnessPal, and Strava. All your BodyFit data syncs automatically to the Withings app, which then passes it along to any connected third-party apps you've authorized. You can manage which apps have access to your data at any time from within the Withings app. See Privacy Policy for details.

What's your return policy?

BodyFit comes with a 30-day trial period - if you're not satisfied, you can return it free of charge within 30 days of purchase. All Withings products are also covered by a 2-year warranty. For full details on return eligibility and conditions, please review our General Conditions of Sale. Note: purchases that include a Withings+ subscription bundle may have separate terms.

How does Body fit compare to cheaper smart scales?

BodyFit is built with technology that goes far beyond a standard bathroom scale. It uses 8 electrodes and Multi-Frequency Bioimpedance Spectroscopy across 13 frequencies up to 800 kHz to deliver independent body composition readings for six body segments - your arms, legs, torso, and abdomen - measurements that have been validated at 99% correlation with DEXA scan results¹. It also tracks over 40 biomarkers, provides metabolic assessment data including Visceral Fat Index and Basal Metabolic Rate, and offers cardiovascular insights like Vascular Age and Pulse Wave Velocity. Most consumer scales measure total weight only. BodyFit gives you clinical-grade precision at home - which is what the price reflects.

¹Internal comparative study between Withings Body Scan measurements and DEXA scan results. 99% correlation observed on fat mass results. Individual results may vary. BodyFit is not a medical device for diagnostic purposes.

BodyFit is a consumer wellness device and is not a medical device. It is not intended to diagnose, treat, cure, or prevent any disease or medical condition.

The metrics, scores, and insights provided - including body composition, vascular age, and cardiovascular indicators - are for general informational and self-tracking purposes only and do not constitute medical advice.

Results may vary. Individual outcomes depend on personal factors including diet, activity level, and overall health. Data generated by BodyFit should not be used as a substitute for professional medical advice, diagnosis, or treatment.

Always consult a qualified healthcare provider before making any changes to your diet, exercise routine, or health management plan. If you are taking GLP-1 medication or managing a medical condition, speak with your doctor before using any body composition tracking tool to inform health decisions.

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